Leif Nelson on a promising pricing strategy for corporate social responsibility
[9 min 50 sec] When customers are allowed to pay what they want for a purchase, knowing a portion of the payment will go to charity, they become rather generous, according to a study by Associate...
View ArticleSocial Media for Good
[60 min 34 sec] Panel presentation from the Haas Celebration in San Francisco. Featuring: Kellie McElhaney Co-Faculty Director, Center for Responsible Business Haas School of Business Victor d’Allant...
View ArticleDavid Aaker on developing innovative offerings that make competitors irrelevant
[50 min 15 sec] – Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event, sponsored by...
View Article“If I’m Scared, So Are You.” Study Reveals How Fear Impacts Stock Market...
[5 min 54 sec] – Watching a horror movie can scare you into selling your stocks earlier than you would have otherwise. That’s the frightening evidence shown in a series of studies by Associate...
View ArticleDavid Aaker –“Finding the Shared Interest – A Big-Idea Brand Builder.”
[57 min 39 sec] – Marketing guru and Haas Professor Emeritus David Aaker talks about innovation and brand positioning in his annual lecture at Berkeley-Haas. Aaker will explain what it means and why...
View ArticleGinger Hardage –“Building a Brand from the Inside Out”
[57 min 17 sec] – Ginger Hardage, the Senior Vice President of Culture and Communications at Southwest Airlines speaks on how Southwest created, maintains and reinvigorates one of the most admired...
View ArticleGary Shansby, Founder and CEO, Partido Tequila – Comments on Leadership from...
[55 min 29 sec] – Gary Shansby, Founder of the Shansby Group, and Partida Tequila speaks to the Berkeley-Haas community about his experience with building successful and valuable brands.
View ArticleBuilding Stronger, Trust-Based Relationships through Empathy
[50 min 15 sec] – Featuring Rajiv Ball, Lecturer, Haas School of Business
View ArticleTruth or Consequences? The Negative Results of Concealing Who You Really Are...
[4 min 49 sec] – Most know that hiding something from others can cause internal angst. New research by Haas Assistant Professor Clayton Critcher, Haas Marketing Group, suggests the consequences can go...
View ArticleStudy Finds Paid Search Ads Don’t Always Pay Off
[5 min 28 sec] – Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas...
View ArticleJohn Riccitiello, Former CEO of Electronic Arts
[55 min 47 sec] – John Riccitiello, BS 81, former CEO of Electronic Arts, speaks about his approach to leadership, the future of the gaming industry, and his “secrets to success” on managing a...
View ArticleDavid Aaker: The Father of Modern Branding
[57 min 16 sec] – Recognized as one of the world’s top marketing strategists, David Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, is an authority on brands and the creator of...
View ArticleAaker on Branding: 20 Principles That Drive Success
[1hr 6min] – Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David...
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Best of Pricing with Teck Ho
Seminar: four recordings featuring the best of pricing from Teck Ho. Session One: Power Pricing (1hr 58min) Session Two: Understanding Customer Price Sensitivity (1hr 36min) Session Three: Price War...
View ArticleSaatchi & Saatchi Executive Chairman Kevin Roberts on Creative Leadership
Saatchi & Saatchi Executive Chairman, Kevin Roberts shared his thoughts on Creative Leadership — a supercharged approach to success in today’s turbulent environment with Berkeley-Haas as a guest...
View ArticleDavid Aaker: The Power of Brand Personality
Berkeley-Haas Professor Emeritus David Aaker discusses how brand personality can elevate the understanding of customer motivation, self-expressive benefits, and customer attachment to a brand....
View ArticleInnovative Leadership: Scott Galloway MBA 92
Scott Galloway MBA 92, Founder of L2 inc. and Clinical Professor at NYU Stern School of Business, is an exemplar of an innovative leader. He was elected to the World Economic Forum’s Global Leaders of...
View ArticleDavid Aaker –“Finding the Shared Interest – A Big-Idea Brand Builder.”
[57 min 39 sec] – Marketing guru and Haas Professor Emeritus David Aaker talks about innovation and brand positioning in his annual lecture at Berkeley-Haas. Aaker will explain what it means and why...
View ArticleDavid and Jennifer Aaker: The Power of Signature Stories
What is your signature story? A signature story is intriguing, authentic and involving. If offers a strategic message that enhances a brand, customer relationship, organization, business strategy and...
View ArticleA Fireside Chat with Guy Kawasaki
Guy Kawasaki shares his experiences and ideas around innovation, enchantment, social media, evangelism, and entrepreneurship. About Guy Guy Kawasaki is the chief evangelist of Canva, an online graphic...
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