Truth or Consequences? The Negative Results of Concealing Who You Really Are...
[4 min 49 sec] – Most know that hiding something from others can cause internal angst. New research by Haas Assistant Professor Clayton Critcher, Haas Marketing Group, suggests the consequences can go...
View ArticleStudy Finds Paid Search Ads Don’t Always Pay Off
[5 min 28 sec] – Businesses spend billions to reach customers through online advertising but just how effective are paid search ads? Using data from eBay, economist Steven Tadelis at UC Berkeley’s Haas...
View ArticleJohn Riccitiello, Former CEO of Electronic Arts
[55 min 47 sec] – John Riccitiello, BS 81, former CEO of Electronic Arts, speaks about his approach to leadership, the future of the gaming industry, and his “secrets to success” on managing a...
View ArticleDavid Aaker: The Father of Modern Branding
[57 min 16 sec] – Recognized as one of the world’s top marketing strategists, David Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, is an authority on brands and the creator of...
View ArticleAaker on Branding: 20 Principles That Drive Success
[1hr 6min] – Featuring: David Aaker, Professor Emeritus, Haas School of Business, and Vice Chairman of Prophet Drawing from his new book, Aaker on Branding: 20 Principles that Drive Success, David...
View ArticleSaatchi & Saatchi Executive Chairman Kevin Roberts on Creative Leadership
Saatchi & Saatchi Executive Chairman, Kevin Roberts shared his thoughts on Creative Leadership — a supercharged approach to success in today’s turbulent environment with Berkeley-Haas as a guest...
View ArticleDavid Aaker: The Power of Brand Personality
Berkeley-Haas Professor Emeritus David Aaker discusses how brand personality can elevate the understanding of customer motivation, self-expressive benefits, and customer attachment to a brand....
View ArticleInnovative Leadership: Scott Galloway MBA 92
Scott Galloway MBA 92, Founder of L2 inc. and Clinical Professor at NYU Stern School of Business, is an exemplar of an innovative leader. He was elected to the World Economic Forum’s Global Leaders of...
View ArticleDavid and Jennifer Aaker: The Power of Signature Stories
What is your signature story? A signature story is intriguing, authentic and involving. If offers a strategic message that enhances a brand, customer relationship, organization, business strategy and...
View ArticleA Fireside Chat with Guy Kawasaki
Guy Kawasaki shares his experiences and ideas around innovation, enchantment, social media, evangelism, and entrepreneurship. About Guy Guy Kawasaki is the chief evangelist of Canva, an online graphic...
View ArticleThe Four – What to Do
Scott Galloway, FTMBA 92, Marketing Professor at NYU’s Stern School of Business and Founder of L2 In the race for digital dominance, the Gang of Four have emerged – Amazon, Facebook, Google, and...
View ArticleMeasuring Brand Equity: Inside the Mind of the Consumer
Brands are often seen as one of the most valuable assets for firms. Yet the answer to “how much is a brand worth?” is surprisingly elusively. For example, measures of brand value using consumer...
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